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Soft & Beautiful® Just For Me™ is America's #1 children's multi cultural haircare brand. It has been trusted by moms for more than a decade.
Just For Me!™ recognizes the need for a mild and gentle hair manageability solution that lasts. Now Just For Me!™ offers Texture Softener™, a new haircare solution that provides worry-free manageability.
Texture Softener™ is for hard-to manage hair. It mildly loosens curls and kinks that cause hair to tangle and break during combing.*
Children's Ethnic Haircare category, IRI Data.
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Just For Me!™ Texture Softener™ offers moms a new alternative to make hair more manageable.
Texture Softener™ works by mildly loosening curly, coarse or kinky hair while maintaining a youthful, natural-looking texture.
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| * Conclusions from laboratory combing
studies on wet/dry Texture Softener™ hair vs. both natural
unstraightened hair and conventional relaxer process. |
Just For Me!™ Texture Softener™ works on a variety of hair textures, loosening curls and kinks.
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Worry-Free Manageability of Moms means...
• Less hair breakage than
natural, untreated hair
• Combing and styling take less time and effort
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Gentle enough for girls as young as five years old
Worry-Free Manageability of Girls means...
• Combing hair is easy and
“ouch less”
• Enjoying long hair that grows without the breakage from
combing*
• Getting fun styles is easier
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| * Conclusions from laboratory combing
studies on wet/dry Texture Softener™ hair vs. both natural
unstraightened hair and conventional relaxer process. |
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