Just For Me!™

The Just For Me!™ hair care brand makes products for all hair types. We've got you covered! Check out our full line of products formulated for your special hair care needs.

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Introducing Texture Softener ™
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Soft & Beautiful®  Just For Me™ is America's #1 children's multi cultural haircare brand. It has been trusted by moms for more than a decade.

Just For Me!™  recognizes the need for a mild and gentle hair manageability solution that lasts. Now Just For Me!™ offers Texture Softener™, a new haircare solution that provides worry-free manageability.

Texture Softener™ is for hard-to manage hair. It mildly loosens curls and kinks that cause hair to tangle and break during combing.*

Children's Ethnic Haircare category, IRI Data.


 
How Texture Softener™ Works

Just For Me!™ Texture Softener™ offers moms a new alternative to make hair more manageable.

Texture Softener™ works by mildly loosening curly, coarse or kinky hair while maintaining a youthful, natural-looking texture.

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 * Conclusions from laboratory combing studies on wet/dry Texture Softener™ hair vs. both natural unstraightened hair and conventional relaxer process.



Worry-Free Manageability
Just For Me!™ Texture Softener™ works on a variety of hair textures, loosening curls and kinks.

Worry-Free Manageability of Moms means...
• Less hair breakage than natural, untreated hair
• Combing and styling take less time and effort
• Gentle enough for girls as young as five years old


Worry-Free Manageability of Girls means...
• Combing hair is easy and “ouch less”
• Enjoying long hair that grows without the breakage from combing*
• Getting fun styles is easier
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 * Conclusions from laboratory combing studies on wet/dry Texture Softener™ hair vs. both natural unstraightened hair and conventional relaxer process.